Apple Inc. officially unveiled more new tech this week, including the iPhone 14 in various guises and a rugged Apple Watch. The company’s annual launch events, typically held in September each year, are not quite what they once were back in the days of Steve Jobs. Yet they still garner a great deal of interest, anticipation, enthusiasm and plenty of speculation in the run-up. All carefully orchestrated, of course, by the Apple marketing machine.
While the verve and excitement of a decade ago have subsided, and while the interest in launch day still remains, incremental device evolution isn’t a big enough draw on its own. The reason to purchase requires a greater level of persuasion, beyond simply aesthetics. There is a continually growing need to showcase the greater potential of the device and the carefully curated infrastructure that supports its very existence. We have gradually seen this happen over time with a greater degree of emphasis and investment aimed at the evolution of the ecosystem allowing ever more sophisticated software and apps.
For developers and companies like Infonote, the frameworks that can be exploited to build even better software, apps and integrated services is where the real interest lies. With access to the beta release program, we can test new concepts and build apps that utilise and fully exploit the new devices, well in advance of the launch dates. It is in these areas where the greatest margin can be gained and the true potential of the device unlocked. In business, this is where the impact is felt, the advantage is made and the ROI realised…